01 · ACCEPTED ENQUIRY
Payment per qualified lead
An agreed fee for an enquiry that meets your acceptance criteria. Together, we define eligibility, consent, duplicate handling and how accepted enquiries are reported.
PARTNER WITH COVERWELL
Good information.
The right next step.
We’re looking for insurers, authorised brokers and insurance referral networks to help our readers take the next step towards arranging cover.
LET’S BUILD THE CONNECTION
From researching cover to speaking with you.
Coverwell explains insurance through buying guides, provider research, comparisons and editorial. We’re inviting commercial partners to discuss how readers who want a quote or a conversation could reach the right provider.
We’re open to partnerships across personal and business insurance, from health and protection to motor, property and specialist business risks.
COMMERCIAL ARRANGEMENTS
A model that fits the customer journey.
We’re open to the following arrangements. Where Coverwell refers a reader to your business, you would pay Coverwell the agreed referral fee or commission. Rates and terms are agreed individually before launch.
02 · COMPLETED SALE
Commission on a policy
An agreed payment when a referred customer takes out an eligible policy. Attribution, validation, cancellations and any commission clawbacks are set out in the agreement.
03 · TRACKED INTRODUCTION
Affiliate or broker partnership
A tracked link or agreed handover into your own quote or advice journey. We can discuss a partner-hosted experience and the commercial event that triggers payment.
These are proposed partnership models, not published offers or guaranteed enquiry volumes. Any arrangement is subject to agreement and the appropriate regulatory and data-protection setup.
WHO WE’D LIKE TO HEAR FROM
Specialists across the insurance market.
Insurers and insurance brands
Teams with a UK customer proposition, a clear route to obtaining cover and an appetite to develop a new referral relationship.
Authorised brokers and advisers
Businesses able to help readers understand their options and handle the advice and arranging activities within their permissions.
Specialist providers
Partners serving particular professions, businesses or insurance needs where informed introductions could be useful.
Affiliate and referral networks
Networks with suitable insurance programmes, clear attribution and transparent reporting of accepted enquiries or sales.
HOW WE WOULD WORK TOGETHER
Start with a focused pilot.
Find the fit
Tell us which products, customers and UK markets you serve. We’ll discuss the relevant Coverwell content and the journey you can support.
Agree the detail
Set the referral model, payment terms, customer handover, regulatory responsibilities, privacy information and reporting before activity begins.
Measure and improve
Launch an agreed pilot and review the quality of enquiries, customer experience and commercial results together.
TRUST COMES FIRST
A commercial relationship.
Independent editorial.
Paid relationships will be clearly disclosed. Referral payments will not buy favourable reviews, alter customer ratings or determine our editorial conclusions.
Read our editorial standards ↗A clear handover for readers
Readers should understand who they are contacting and what happens next. We would agree the relevant permissions, customer communications and data handling with each partner before a referral journey launches.
Coverwell currently publishes general insurance information. We do not provide personalised insurance advice, arrange policies or operate a live quotation service.
LET’S TALK
Could we work together?
Email Joe with your company, website, insurance categories and proposed referral model. Include your regulatory status or FCA reference number where applicable.
Email Joe about a partnership ↗Business partnership enquiries only. Please do not include customer records, medical information or policyholder details. The button opens your email app; this page does not submit an application.