The Vitality profile includes life insurance and wellness experiences as well as health insurance.
Policy & service breakdown ↗ACTUAL CUSTOMER RATINGS
Health insurer ratings. In context.
Published Trustpilot ratings, review counts and one-to-five-star breakdowns. No invented Coverwell scores.
These are company-profile ratings
Ranked by the numerical TrustScore among our four selected providers. Aviva includes multiple insurance products; Vitality includes health, life and wellness. Bupa UK Insurance and AXA Health also combine different plans and services. This is not a like-for-like health-claims ranking.
How the ranking works ↗| Rank | Provider | Actual TrustScore | Reviews | Original source | Detail |
|---|---|---|---|---|---|
| 01 |  Health, life & wellness | 4.6 / 5 | 68,905 | Trustpilot ↗26 Sep 2026 snapshot | Read overview ↗ |
| 02 |  Bupa UK Insurance | 4.5 / 5 | 44,547 | Trustpilot ↗26 Sep 2026 snapshot | Read overview ↗ |
| 03 |  Multiple insurance products | 4.3 / 5 | 65,376 | Trustpilot ↗26 Sep 2026 snapshot | Read overview ↗ |
| 04 |  AXA Health profile | 4.1 / 5 | 22,277 | Trustpilot ↗26 Sep 2026 snapshot | Read overview ↗ |
#1 in this sample
This is the Bupa UK Insurance profile. Reviews can describe different plans and services, including dental experiences.
Policy & service breakdown ↗Aviva’s company-wide profile includes motor, home and other products. Its score is not a health-insurance-specific rating.
Policy & service breakdown ↗This is the AXA Health profile, not AXA’s global or general insurance profile. It can include different health plans and service interactions.
Policy & service breakdown ↗The TrustScore is the source platform’s score; it is not recalculated from these rounded percentages. All four profiles invite reviews. Review volume, invitation practices and product mix affect interpretation.